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1
Ultimate broadening of the concept of marketing : B-to-O-to-C training service professionals not to inadvertently kill their clients
Woodside, Arch G.
;
Bernal, Pedro Mir
- In:
Journal of business-to-business marketing
27
(
2020
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10012289884
Saved in:
2
Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle
(
ed.
);
Chen, Po-Ju
(
ed.
); …
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
Saved in:
3
The complexity turn in cultures' consequences on entrepreneurship, innovation, and quality-of-life
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Coduras, Alicia
- In:
The complexity turn : cultural, management, and …
,
(pp. 133-183)
.
2017
Persistent link: https://www.econbiz.de/10011619482
Saved in:
4
Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
5
Fashion empowering women : sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
Sádaba, Teresa
;
Azpurgua, Carmen
;
Bernal, Pedro Mir
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014373488
Saved in:
6
The general theory of culture, entrepreneurship, innovation, and quality-of-life : comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the Unit...
Woodside, Arch G.
;
Mir Bernal, Pedro
;
Coduras, Alicia
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 136-159
Persistent link: https://www.econbiz.de/10011448090
Saved in:
7
Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era
Bernal, Pedro Mir
- In:
Key challenges and opportunities in Web entrepreneurship
,
(pp. 171-187)
.
2017
Persistent link: https://www.econbiz.de/10011690382
Saved in:
8
Unexpected wedding present
Vidal, Jacqueline
;
Bernal, Pedro Mir
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 145-150
Persistent link: https://www.econbiz.de/10011971381
Saved in:
9
Happy birthday to you!
Gracia Accini Moran, Maria
;
Bernal, Pedro Mir
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 151-157
Persistent link: https://www.econbiz.de/10011971387
Saved in:
10
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
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