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To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann - In: International journal of market research 66 (2024) 2/3, pp. 199-215
Persistent link: https://www.econbiz.de/10014584463
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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
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Casino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming value
Tsai, Henry; Fong, Lawrence Hoc Nang - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 478-490
Persistent link: https://www.econbiz.de/10012607326
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Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Mecredy, Philip; Wright, Malcolm J.; Feetham, Pamela - In: Australasian marketing journal 26 (2018) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10011880444
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From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
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Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Jaramillo, Susana; Deitz, George; Hansen, John D.; … - In: International journal of market research 66 (2024) 2/3, pp. 278-302
Persistent link: https://www.econbiz.de/10014584481
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Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen; Seiler, Roger; Völkle, Melanie - In: International journal of market research 66 (2024) 2/3, pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
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An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent; Mencarelli, Rémi; Rivière, Arnaud - In: International journal of market research 66 (2024) 2/3, pp. 321-344
Persistent link: https://www.econbiz.de/10014584486
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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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Social casinos : winning isn't everything
Barsky, Jonathan - In: The journal of gambling business and economics 13 (2020) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10012654041