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Brand management
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Dinnie, Keith
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Nation branding : concepts, issues, practice
Dinnie, Keith
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003571700
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2
Japan's nation branding : recent evolution and potential future paths
Dinnie, Keith
- In:
Japan aktuell : journal of current Japanese affairs
16
(
2008
)
3
,
pp. 52-65
Persistent link: https://www.econbiz.de/10003761335
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3
Contingent self-definition and amorphous regions : a dynamic approach to place brand architecture
Dinnie, Keith
- In:
Marketing theory
18
(
2018
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011825450
Saved in:
4
Nation branding : concepts, issues, practice
Dinnie, Keith
-
2022
-
3rd edition
Persistent link: https://www.econbiz.de/10013460439
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5
Special double issue: Nordic brands
Dinnie, Keith
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003763448
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6
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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7
International perspectives on nation branding
Dinnie, Keith
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008696657
Saved in:
8
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
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9
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
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10
Digital channels and technologies for commercial diplomacy : conceptualisation and future research propositions
Sevin, Efe
;
Dinnie, Keith
- In:
International journal of diplomacy and economy
2
(
2015
)
4
,
pp. 266-277
Persistent link: https://www.econbiz.de/10011531149
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