Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Empowering rural consumers in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internationales Marketing
28
International marketing
27
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
11
Marketingmanagement
11
Marktforschung
9
Theorie
7
Theory
7
Vereinigte Staaten
7
Globalisierung
6
Globalization
6
USA
6
Aussenwirtschaftsbetrieb
5
Market research
5
United States
5
Welt
5
World
5
Emerging economies
4
National culture
4
Nationalkultur
4
Schwellenländer
4
Social values
4
Soziale Werte
4
Werbung
4
Advertising
3
Brand management
3
Competitive strategy
3
Cross-cultural management
3
Cultural identity
3
Europa
3
Europe
3
Interkulturelles Management
3
Japan
3
Kulturelle Identität
3
Markenführung
3
Market entry
3
Markteintritt
3
Wettbewerbsstrategie
3
Absatz
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
64
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
18
Book section
18
Reprint
4
Arbeitspapier
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Konferenzschrift
1
Lehrbuch
1
Sammelwerk
1
Sammlung
1
Systematic review
1
Textbook
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
53
Undetermined
21
Author
All
Douglas, Susan P.
54
Craig, C. S.
34
Craig, C. Samuel
21
Wind, Yoram
8
Broderick, Amanda J.
2
Douglas, Susann P.
2
Frank, Ronald E.
2
Nijssen, E. J.
2
Petruzzellis, Luca
2
Polli, Ronaldo E.
2
Sternthal, Brian
2
Bennett, Aronte
1
Brettel, Malte
1
Broderick, Amanda
1
Brown, Lawrence A.
1
Davis, Harry L.
1
Demangeot, Catherine
1
Demangoet, Catherine
1
Douglas, Susan J.
1
Engelen, Andreas
1
Feiereisen, Stéphanie
1
Ghosh, Avijit
1
Greene, William H.
1
Grein, Andreas
1
Jacoby, Jacob
1
Johar, Gita V.
1
Keegan, Warren J.
1
Malhotra, Naresh K.
1
Nijssen, Edwin J.
1
Palumbo, Ada
1
Perlmutter, Howard V.
1
Reddy, Srinivas K.
1
Rhee, Dong Kee
1
Sheth, Jagdish N.
1
Silk, Alvin J.
1
Stern, Louis W.
1
Stern, Lousi W.
1
Urban, Christine D.
1
V. Perlmutter, Howard
1
Versaci, Anthony
1
more ...
less ...
Institution
All
American Marketing Association
1
Summer Educators' Conference <1987, Toronto>
1
Published in...
All
International marketing review
4
Journal of marketing
4
International marketing ; Vol. 1
3
Journal of international marketing
3
Journal of retailing
3
European journal of marketing : EJM
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Handbook of international business
2
Handbook of research in international marketing
2
International marketing ; Vol. V
2
Japan and the world economy : international journal of theory and policy
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
AMA educators' proceedings
1
Advances in international marketing
1
Best practices in international marketing
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Comparative marketing systems
1
Does marketing need reform? : fresh perspectives on the future
1
Effects of globalization on the firm
1
Esomar congress
1
EuroMed journal of business
1
European research in international business
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of developments in consumer behaviour
1
Handbook of research on international advertising
1
International Marketing Review
1
International Marketing Review: Volume 32, Issue 2
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of emerging markets
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
Legends in consumer behavior
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
McGraw-Hill series in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
27
Other ZBW resources
15
RePEc
7
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International marketing research
Craig, C. Samuel
;
Craig, C. S.
;
Douglas, Susan P.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002469684
Saved in:
2
Global marketing strategy
Douglas, Susan P.
;
Craig, C. Samuel
-
1995
-
Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
Saved in:
3
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
Issues in collecting primary data
Craig, C. Samuel
;
Douglas, Susan P.
-
2006
Persistent link: https://www.econbiz.de/10003410671
Saved in:
5
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
6
Expanding the perspective : making US marketing relevant for the new world order
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 217-221)
.
2006
Persistent link: https://www.econbiz.de/10003430336
Saved in:
7
Approaches to assessing international marketing opportunities for small- and medium-sized companies
Douglas, Susan P.
;
Craig, C. Samuel
;
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
17
(
1982
)
3
,
pp. 26-32
Persistent link: https://www.econbiz.de/10003519702
Saved in:
8
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
9
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
10
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
