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Markenimage
10,913
Brand image
10,794
Brand management
7,218
Markenführung
7,218
Consumer behaviour
6,664
Konsumentenverhalten
6,663
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3,332
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3,304
Beziehungsmarketing
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1,892
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1,000
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1,000
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994
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994
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929
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929
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913
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905
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817
Tourism marketing
816
Customer satisfaction
670
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670
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625
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622
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616
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616
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585
Standortmarketing
584
Deutschland
569
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557
Corporate reputation
509
Firmenimage
509
Brand loyalty
497
Holiday behaviour
474
Urlaubsverhalten
474
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Burmann, Christoph
82
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Melewar, T. C.
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
29
Huber, Frank
28
Bang, Nguyen
26
Sattler, Henrik
24
De Chernatony, Leslie
23
Gierl, Heribert
23
Romaniuk, Jenni
23
Bauer, Hans H.
22
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
22
Usman, Osly
21
Schade, Michael
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Giraldi, Janaina de Moura Engracia
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Meffert, Heribert
15
Papadopoulos, Nicolas G.
15
Park, C. Whan
15
Paul, Justin
15
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Springer Fachmedien Wiesbaden
35
NetLibrary, Inc
4
Bundesvereinigung City- und Stadtmarketing Deutschland
3
Edward Elgar Publishing
3
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Bayern / Bayerisches Staatsministerium für Landesentwicklung und Umweltfragen
2
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Erich-Schmidt-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Association of State Development Agencies
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Wissenschaftlicher Verlag Berlin
2
Agence de Promotion de l'Industrie <Tūnis>
1
Akademie für Raumforschung und Landesplanung
1
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Arizona / Department of Commerce
1
Berlin Partner GmbH
1
Brandsboard e.V.
1
Bremen / Senat
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Conway Data, Inc. <Norcross, Ga.>
1
Credit Suisse Group AG
1
Deutscher Städtetag
1
Deutsches Hygiene-Museum
1
EBS Business School
1
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Journal of business research : JBR
495
The journal of brand management : an international journal
343
The journal of product & brand management
309
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
106
Journal of travel and tourism marketing
102
Journal of marketing communications
94
Marketing intelligence & planning
89
SpringerLink / Bücher
83
International journal of hospitality management
81
Journal of international consumer marketing
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Journal of marketing management : MM
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
69
Journal of global marketing
67
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of the Academy of Marketing Science
62
Journal of marketing
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of internet marketing and advertising : IJIMA
52
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Qualitative market research : an international journal
45
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
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ECONIS (ZBW)
Other ZBW resources
429
RePEc
115
USB Cologne (EcoSocSci)
83
EconStor
33
BASE
23
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1
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
2
Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis
De Nisco, Alessandro
;
Mainolfi, Giada
;
Marino, Vittoria
; …
- In:
European management journal
34
(
2016
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011448413
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
5
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
6
A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...
Jaffe, Eugene D.
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
Saved in:
7
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
8
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
9
Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata
- In:
Oeconomia Copernicana
9
(
2018
)
1
,
pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
Saved in:
10
Geography still matters : examine the role of location in online markets for foreign branded products
Zhao, Xia
;
Zhao, Kexin
;
Deng, Jing
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 285-310
Persistent link: https://www.econbiz.de/10012060498
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