Carrasco-Santos, María Jesús; Ciruela-Lorenzo, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-14
the manual extraction of more than 4000 reviews generated on TripAdvisor. The data used in this study were collected from … the TripAdvisor website, taking, as a sample, tourists who had visited the city in the last three years. Ratings that did … enhance the appeal of those attractions that receive the best ratings, establishing the true vocation of Marbella as a tourist …