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Uncovering customer service experiences with Twitter : the case of airline industry
Misopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros; … - In: Management decision : MD 52 (2014) 4, pp. 705-723
Persistent link: https://www.econbiz.de/10010386768
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Understanding challenges of qualitative research : rhetorical issues and reality traps
Kapoulas, Alexandros - In: Qualitative market research : an international journal 15 (2012) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10009659827
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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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Counterfeit purchase typologies during an economic crisis
Priporas, Constantinos-Vasilios; Kamenidou, Irene; … - In: European business review : EBR ; the official journal … 27 (2015) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10010505825
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Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra; Kapoulas, Alexandros; Miaoulis, … - In: International journal of market research 62 (2020) 4, pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
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Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios; Kapoulas, Alexandros; Priporas, … - In: Australasian marketing journal 27 (2019) 4, pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
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Insights on metrosexuality and consumption for marketers in South-East Europe
Magklaras, Vasileios; Kapoulas, Alexandros; Xharavina, … - In: International journal of market research 65 (2023) 5, pp. 622-641
Persistent link: https://www.econbiz.de/10014368520