//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perceptual position and compet...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
9
Language
All
Undetermined
8
English
1
Author
All
Carpenter, Gregory S.
9
Gebhardt, Gary F.
2
Nakamoto, Kent
2
Shankar, Venkatesh
2
Sherry, John F.
2
Ambler, Tim
1
Brown, Christina L.
1
Chernev, Alexander
1
Glazer, Rashi
1
Krishnamurthi, Lakshman
1
Krishnamurthi, Lakshrnan
1
Kumar, V.
1
Rust, Roland T.
1
Srivastava, Rajendra K.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
5
Journal of marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
MSI reports : working paper series
1
Source
All
OLC EcoSci
ECONIS (ZBW)
24
RePEc
6
USB Cologne (EcoSocSci)
3
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 37-55
Persistent link: https://www.econbiz.de/10007278452
Saved in:
2
Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.
;
Ambler, Tim
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10005925204
Saved in:
3
The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Chernev, Alexander
;
Carpenter, Gregory S.
- In:
Journal of marketing research : JMR
38
(
2001
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10006657789
Saved in:
4
Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
Brown, Christina L.
;
Carpenter, Gregory S.
- In:
Journal of consumer research : JCR ; an …
26
(
2000
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10006663314
Saved in:
5
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
Saved in:
6
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
Saved in:
7
Reflections on "Consumer Preference Formation and Pioneering Advantage"
Carpenter, Gregory S.
;
Nakamoto, Kent
- In:
Journal of marketing research : JMR
31
(
1994
)
4
,
pp. 570-573
Persistent link: https://www.econbiz.de/10006687025
Saved in:
8
Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Journal of marketing research : JMR
31
(
1994
)
3
,
pp. 339-350
Persistent link: https://www.econbiz.de/10006687044
Saved in:
9
Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009893464
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->