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WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram - In: Journal of business research : JBR 58 (2005) 7, pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
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Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246
Persistent link: https://www.econbiz.de/10008273031
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Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
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MARKETING - A Plan to Invent the Marketing We Need Today - The discipline of marketing hasn't kept up with the rapid changes facing 21st-century businesses. New scholarship doesn't...
Wind, Yoram - In: MIT sloan management review 49 (2008) 4, pp. 21-28
Persistent link: https://www.econbiz.de/10008080008
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Marketing by Experiment - Adaptive experimentation ensures that research is fast and flexible.
Wind, Yoram - In: Marketing research : a magazine of management and … 19 (2007) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10007842137
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Putting the Organization on Wheels: Workplace Design at SEI
West Jr, Alfred P.; Wind, Yoram - In: California management review : CMR 49 (2007) 2, pp. 138
Persistent link: https://www.econbiz.de/10007614901
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ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Interfaces : the INFORMS journal on the practice of … 31 (2001) 3, pp. S56
Persistent link: https://www.econbiz.de/10006274163
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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.; Wind, Yoram; Jain, Arun K. - In: Journal of advertising research 40 (2000) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10006514306