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MARKETING FORUM - Idea Exchange - Revisiting the Marketing Mix - The Apple Store experience typifies a new vision for marketing
Schultz, Don E; Dev, Chekitan - In: Marketing management : a quarterly business management … 21 (2012) 2, pp. 45-48
Persistent link: https://www.econbiz.de/10009991427
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Organization-Environment Relations: A Multidisciplinary Integration and Some Propositions
Li, Mingfang; Dev, Chekitan - In: International journal of management 14 (1997) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10006999029
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Service innovation and customer choices in the hospitality industry
Victorino, Liana; Verma, Rohit; Plaschka, Gerhard; Dev, … - In: Managing service quality : MSQ ; an international journal 15 (2005) 6, pp. 555-576
Persistent link: https://www.econbiz.de/10007146704
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Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms
Brown, James R.; Dev, Chekitan S.; Lee, Dong-Jin - In: Journal of marketing 64 (2000) 2, pp. 51-65
Persistent link: https://www.econbiz.de/10005959605
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To Look or Book: An Examination of Consumers' Apprehensiveness toward Internet Use
Susskind, Alex M.; Bonn, Mark A.; Dev, Chekitan S. - In: Journal of travel research : a quarterly publication of … 41 (2003) 3, pp. 256-264
Persistent link: https://www.econbiz.de/10006891214
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An Empirical Study of Brand Switching for a Retail Service
Morgan, Michael S.; Dev, Chekitan S. - In: Journal of retailing 70 (1994) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10006636136
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A Market-Based Approach for Partner Selection in Marketing Alliances
Dev, Chekitan S.; Klein, Saul; Fisher, Reed A. - In: Journal of travel research : a quarterly publication of … 35 (1996) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10006933510
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HBR CASE STUDY - The Corporate Brand: Help or Hindrance? Each of Lilypad's boutique hotels has its own sense of place and definition of customer experience. By putting greater emph...
Dev, Chekitan S. - In: Harvard business review : HBR (2008), pp. 49-61
Persistent link: https://www.econbiz.de/10007907980
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The effects of customer and competitor orientations on performance in global markets: a contingency analysis
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S.; … - In: Journal of international business studies : JIBS ; a … 38 (2007) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10007728207
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10009884933