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Corporate reputation building...
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Melewar, T. C.
10
Bartholmé, Roland H.
3
Liu, Martin
2
Srivoravilai, Nopporn
2
Woodside, Arch
2
Yannopoulou, Natalia
2
Ali, Maged
1
Balabanis, George
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Cohen, Geraldine
1
Dennis, Charles
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Gupta, Suraksha
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Hayday, David
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Ismail, Ahmed Rageh
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Lim, Lynn
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Corporate communications : an international journal
3
Journal of marketing management : MM
3
The marketing review
2
EuroMed journal of business
1
International journal of business and globalisation : IJBG
1
Qualitative market research : an international journal
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OLC EcoSci
ECONIS (ZBW)
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1
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10008884649
Saved in:
2
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10008847763
Saved in:
3
Special issue on CRM: Technology adoption, business implications, and social and cultural concerns
Ali, Maged
;
Melewar, TC
;
Dennis, Charles
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 391-392
Persistent link: https://www.econbiz.de/10010107616
Saved in:
4
Measuring visual identity : a multi-construct study
Melewar, T. C.
- In:
Corporate communications : an international journal
6
(
2001
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10008715325
Saved in:
5
Remodelling the corporate visual identity construct: A reference to the sensory and auditory dimension
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10008786029
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6
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
Saved in:
7
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
Saved in:
8
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10010145947
Saved in:
9
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009853149
Saved in:
10
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009853207
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