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Towards an alternative logic for electronic customer relationship management
Chen, Hong-Mei; Vargo, Stephen L. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 116-132
Persistent link: https://www.econbiz.de/10009878411
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Destination Information Systems: Design Issues and Directions
Chen, Hong-Mei; Sheldon, Pauline J. - In: Journal of management information systems : JMIS 14 (1997) 2, pp. 151-176
Persistent link: https://www.econbiz.de/10006995715
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10009870753
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Marketing as Service-Exchange:
Lusch, Robert F.; Vargo, Stephen L.; Malter, Alan J. - In: Organizational dynamics : a quarterly review of … 35 (2006) 3, pp. 264-278
Persistent link: https://www.econbiz.de/10007287963
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Evolving to a New Dominant Logic for Marketing
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of marketing 68 (2004) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10005929511
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Multiplex retailers versus wholesalers: A test of the total value of purchasing model
Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 19980, pp. 581-598
Persistent link: https://www.econbiz.de/10006009961
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Multiplex retailers versus wholesalers: A test of the total value of purchasing model
Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 28 (1998) 8, pp. 581-598
Persistent link: https://www.econbiz.de/10005971761
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Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
Lusch, Robert F.; Vargo, Stephen L.; Ballantyne, David - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 273
Persistent link: https://www.econbiz.de/10006148994
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Services in Society and Academic Thought: An Historical Analysis
Vargo, Stephen L.; Morgan, Fred W. - In: Journal of macromarketing : examining the interactions … 25 (2005) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10006877272
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Toward a transcending conceptualization of relationship: a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 373-379
Persistent link: https://www.econbiz.de/10008326543