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Eisend, Martin
25
Brexendorf, Tim Oliver
1
Jger, Tilmann
1
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Knoll, Silke
1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of the Academy of Marketing Science
3
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Journal of business economics : JBE
2
Psychology & marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing letters : a journal of research in marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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OLC EcoSci
ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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1
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-922
Persistent link: https://www.econbiz.de/10009797086
Saved in:
2
Soziale Netzwerke im Internet : Marketingkommunikation für morgen
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Marketing Review St. Gallen : die neue …
25
(
2008
)
5
,
pp. 12-15
Persistent link: https://www.econbiz.de/10009853945
Saved in:
3
Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin
- In:
Business research : BuR ; official open access journal …
4
(
2011
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
Saved in:
4
Wissenschaftliche Beiträge - "Jeder Schuss ein Treffer?" . Zur Notwendigkeit empirischer Generalisierungen in der betriebswirtschaftlichen Forschung
Eisend, Martin
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
5
,
pp. 249-253
Persistent link: https://www.econbiz.de/10007421874
Saved in:
5
Two-sided messages in marketing communication — A review and preview
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-330
Persistent link: https://www.econbiz.de/10008344992
Saved in:
6
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Mühlmeier, Silke
;
Tomczak, Torsten
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10008640045
Saved in:
7
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10008708342
Saved in:
8
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10008439259
Saved in:
9
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10008238816
Saved in:
10
Wissenschaftliche Beiträge - Generalisierbarkeitstheorie
Eisend, Martin
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
36
(
2007
)
10
,
pp. 494-499
Persistent link: https://www.econbiz.de/10007868796
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