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An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis
Green, Paul E.; Krieger, Abba M.; Schaffer, Catherine M. - In: Journal of the Academy of Marketing Science 21 (1993) 4, pp. 345-352
Persistent link: https://www.econbiz.de/10006156007
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Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.; Krieger, Abba M. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
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A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.; Green, Paul E. - In: European journal of operational research : EJOR 170 (2006) 3, pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
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A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.; Krieger, Abba M. - In: Journal of the Market Research Society : JMRS 37 (1995) 3, pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
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A simple approach to target market advertising strategy
Green, Paul E.; Krieger, Abba M. - In: Journal of the Market Research Society : JMRS 35 (1993) 2, pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
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Modifying Cluster-Based Segments to Enhance Agreement With an Exogenous Response Variable
Krieger, Abba M.; Green, Paul E. - In: Journal of marketing research : JMR 33 (1996) 3, pp. 351-363
Persistent link: https://www.econbiz.de/10006679188
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Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
Green, Paul E.; Krieger, Abba M. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 253-270
Persistent link: https://www.econbiz.de/10006936065
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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Interfaces : the INFORMS journal on the practice of … 31 (2001) 3, pp. S56
Persistent link: https://www.econbiz.de/10006274163
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Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.; Green, Paul E.; Wind, Yoram - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 8-13
Persistent link: https://www.econbiz.de/10007103250