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Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
Golder, Peter N.; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10006880820
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The Inaugural ISMS Practice Prize Competition
Lilien, Gary L.; Foster, Joseph A.; Golder, Peter N.; … - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10006880822
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Pioneer Advantage: Marketing Logic or Marketing Legend?
Golder, Peter N.; Tellis, Gerard J. - In: Journal of marketing research : JMR 30 (1993) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10006690599
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Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
Golder, Peter N.; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10006921940
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C: MODELING AND SYSTEMS ANALYSIS - Will it ever fly? Modeling the takeoff of really new consumer durables
Golder, Peter N.; Tellis, Gerard J. - In: Operations research, Management science : OR MS ; the … 38 (1998) 4, pp. 393-396
Persistent link: https://www.econbiz.de/10006521962
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Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.; Tellis, Gerard J. - In: MSI reports : working paper series (2003) 4, pp. 23-39
Persistent link: https://www.econbiz.de/10009893404
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FIRST TO MARKET, FIRST TO FAIL? REAL CAUSES OF ENDURING MARKET LEADERSHIP
Tellis, Gerard J.; Golder, Peter N. - In: Sloan management review 37 (1996) 2, pp. 65-76
Persistent link: https://www.econbiz.de/10006322356
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Verbesserung der Haltbarkeit von Feuerleichtsteinen und Deckenstrahlungsbrennern
Golder, Peter; Hammer, Hartmut; Klima, Rolf; Schulte, … - In: Stahl und Eisen : Zeitschrift für die Herstellung und … 113 (1993) 10, pp. 53-62
Persistent link: https://www.econbiz.de/10006350692
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How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
Mitra, Debanjan; Golder, Peter N. - In: Marketing science : the marketing journal of the … 25 (2006) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10007271606
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Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety
Bohlmann, Jonathan D.; Golder, Peter N.; Mitra, Debanjan - In: Management science : journal of the Institute for … 48 (2002) 9, pp. 1175-1195
Persistent link: https://www.econbiz.de/10006086237