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Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10008148136
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10009976426
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Cross-cultural advertising research: where we have been and where we need to go
Okazaki, Shintaro; Mueller, Barbara - In: International marketing review 24 (2007) 5, pp. 499-518
Persistent link: https://www.econbiz.de/10007797765
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The impact of the lost decade on advertising in Japan: A grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-233
Persistent link: https://www.econbiz.de/10009138249
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Comments -- International advertising issues and challenges
Taylor, Charles R.; Mueller, Barbara - In: International journal of advertising : the quarterly … 26 (2007) 4, pp. 557-564
Persistent link: https://www.econbiz.de/10008125010
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What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles R. - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10007896314
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Market convergence and advertising standardization in the European Union
Okazaki, Shintaro; Taylor, Charles R.; Doh, Jonathan P. - In: Journal of world business : JWB 42 (2007) 4, pp. 384-400
Persistent link: https://www.econbiz.de/10007873451
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Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union
Taylor, Charles R.; Okazaki, Shintaro - In: Journal of international marketing 14 (2006) 1, pp. 98
Persistent link: https://www.econbiz.de/10007225588
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Goldgraebergeschichten: eine politisch-oekologische Betrachtung des Gold- und Diamantenabbaus in den Waeldern Suedost-Venezuelas
Mueller, Barbara - In: Zeitschrift für Wirtschaftsgeographie 43 (1999) 3-4, pp. 229-244
Persistent link: https://www.econbiz.de/10006047672