Narrow search
Showing 1 - 10 of 14
Cover Image
The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 380-388
Persistent link: https://www.econbiz.de/10008326542
Cover Image
'It's Mine!' - Participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3, pp. 290-302
Persistent link: https://www.econbiz.de/10008416314
Cover Image
Business negotiations in the context of strategic relationship development
Harwood, Tracy - In: Marketing intelligence & planning 20 (2002) 6, pp. 336-348
Persistent link: https://www.econbiz.de/10006972294
Cover Image
An overview of content analysis
Harwood, Tracy G.; Garry, Tony - In: The marketing review 3 (2002-03) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10006025160
Cover Image
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9-10, pp. 959-978
Persistent link: https://www.econbiz.de/10008177549
Cover Image
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9, pp. 959-978
Persistent link: https://www.econbiz.de/10008416673
Cover Image
An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5, pp. 461-482
Persistent link: https://www.econbiz.de/10008416687
Cover Image
The need for adaptive processes of benchmarking in small business-to-business services
Broderick, Anne; Garry, Tony; Beasley, Mark - In: The journal of business & industrial marketing 25 (2010) 5, pp. 324-338
Persistent link: https://www.econbiz.de/10008423813
Cover Image
An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 461-482
Persistent link: https://www.econbiz.de/10007901913
Cover Image
Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
Broderick, Anne; Jogi, Amandeep; Garry, Tony - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 583-610
Persistent link: https://www.econbiz.de/10006968347