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Srivastava, Rajendra K.
26
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9
Shocker, Allan D.
8
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3
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3
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2
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2
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5
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2
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2
Managerial finance
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2
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1
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OLC EcoSci
ECONIS (ZBW)
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.
;
Srivastava, Rajendra K.
;
Ruekert, …
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
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2
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10009900357
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3
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra K.
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10009900408
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4
Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.
;
Bayus, Barry L.
;
Kim, Namwoon
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
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5
Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon
;
Chang, Dae Ryun
;
Shocker, Allan D.
- In:
Management science : journal of the Institute for …
46
(
2000
)
4
,
pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
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6
Goal-Derived Categories and the Antecedents of Across-Category Consideration
Ratneshwar, S.
;
Pechmann, Cornelia
;
Shocker, Allan D.
- In:
Journal of consumer research : JCR ; an …
23
(
1996
)
3
,
pp. 240-250
Persistent link: https://www.econbiz.de/10006677698
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7
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan
;
Jun, Sung Youl
;
Shocker, Allan D.
- In:
Journal of marketing research : JMR
33
(
1996
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
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8
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10008762728
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9
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10008418153
Saved in:
10
A Marketer's View of Competition and Antitrust
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95
Persistent link: https://www.econbiz.de/10007760913
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