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Les clés du marketing
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28
English
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Kotler, Philip
29
Achrol, Ravi S.
2
Maesincee, Suvit
2
Scheff, Joanne
2
Calder, Bobby J
1
Dioniosio, Cámara
1
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1
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1
Jatusripitak, Somkid
1
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1
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1
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1
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Marketing management : a quarterly business management publication of the American Marketing Association
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
European management journal : publ. twice a year for the Scottish Business School
2
Harvard business review : HBR
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Boletín de estudios económicos
1
California management review : CMR
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
L' usine nouvelle : hebdomadaire de l'industrie
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
MIT sloan management review
1
Marketing research : a magazine of management and applications
1
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
1
Review of marketing research
1
Revue française du marketing
1
The journal of business & industrial marketing
1
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OLC EcoSci
ECONIS (ZBW)
316
USB Cologne (EcoSocSci)
131
RePEc
7
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
- In:
Review of marketing research
8
(
2011
),
pp. 87-120
Persistent link: https://www.econbiz.de/10009957655
Saved in:
2
Reinventing Marketing to Manage the Environmental Imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-136
Persistent link: https://www.econbiz.de/10009175030
Saved in:
3
THE GAP BETWEEN THE VISION FOR MARKETING AND REALITY
Kotler, Philip
;
Calder, Bobby J
;
Malthouse, Edward C
; …
- In:
MIT sloan management review
54
(
2012
)
1
,
pp. 13-15
Persistent link: https://www.econbiz.de/10010026300
Saved in:
4
GLOBAL MARKET - Breaking Down
Kotler, Milton
;
Kotler, Philip
- In:
Marketing research : a magazine of management and …
25
(
2013
)
1
,
pp. 12-13
Persistent link: https://www.econbiz.de/10010116439
Saved in:
5
II The Sages Speak: Invited Essays on Scholarly Research in Marketing - The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought
Kotler, Philip
- In:
Journal of public policy & marketing : JPP & M ; an …
24
(
2005
)
1
,
pp. 114-116
Persistent link: https://www.econbiz.de/10007023553
Saved in:
6
A three-part plan for upgrading your marketing department for new challenges
Kotler, Philip
- In:
Planning review : a publ. of The Planning Forum, The …
32
(
2004
)
5
,
pp. 4-9
Persistent link: https://www.econbiz.de/10006609357
Saved in:
7
Reviews and Communications - The Marketing of Nations
Kotler, Philip
;
Jatusripitak, Somkid
;
Maesincee, Suvit
; …
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
1
,
pp. 84-85
Persistent link: https://www.econbiz.de/10006913707
Saved in:
8
Crisis in the Arts: The Marketing Response
Scheff, Joanne
;
Kotler, Philip
- In:
California management review : CMR
39
(
1996
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10006632899
Saved in:
9
Rethinking the Chain - Make marketing leaner, faster and better.
Shaw, Robert
;
Kotler, Philip
- In:
Marketing management : a quarterly business management …
18
(
2009
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10008287447
Saved in:
10
Le marketing direct interactif: marketing du 21e siècle ?
Kotler, Philip
;
Dubois, Bernard
- In:
Revue française du marketing
(
1997
)
164
,
pp. 43-58
Persistent link: https://www.econbiz.de/10007929377
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