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A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment - What's In and What's Out: Questions on the Boundaries of the Attitude Construct
Park, C.Whan; Macinnis, Deborah J. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 16-18
Persistent link: https://www.econbiz.de/10007274233
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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Reputation Management as a Motivation for Sales Structure Decisions
Weiss, Allen M.; Anderson, Erin; MacInnis, Deborah J. - In: Journal of marketing 63 (1999) 4, pp. 74-89
Persistent link: https://www.econbiz.de/10005964055
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Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
Yoo, Changjo; Park, Jonghee; MacInnis, Deborah J. - In: Journal of business research : JBR 42 (1998) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10006733306
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Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
MacInnis, Deborah J.; Rao, Ambar G.; Weiss, Allen M. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10006652720
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What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K.; Tellis, Gerard J.; MacInnis, Deborah J. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10006656379
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Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Park, C.Whan; Jun, Sting Youl; Macinnis, Deborah J. - In: Journal of marketing research : JMR 37 (2000) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10006662707
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The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Shapiro, Stewart; MacInnis, Deborah J.; Heckler, Susan E. - In: Journal of consumer research : JCR ; an … 24 (1997) 1, pp. 94-104
Persistent link: https://www.econbiz.de/10006673711
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Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
Kamp, Edward; Macinnis, Deborah J. - In: Journal of advertising research 35 (1995) 6, pp. 19-28
Persistent link: https://www.econbiz.de/10006535462
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Threats to Hope: Effects on Reasoning about Product Information
Mello, Gustavo de; MacInnis, Deborah J.; Stewart, David W. - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10007763393