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A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
Boulding, William; Staelin, Richard; Ehret, Michael; … - In: Journal of marketing 69 (2005) 4, pp. 155-166
Persistent link: https://www.econbiz.de/10005920857
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A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Boulding, William; Kalra, Ajay; Staelin, Richard; … - In: Journal of marketing research : JMR 30 (1993) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10006690610
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Pulling the Plug to Stop the New Product Drain
Boulding, William; Morgan, Ruskin; Staelin, Richard - In: Journal of marketing research : JMR 34 (1997) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10006675248
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Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
Boulding, William; Lee, Eunkyu; Staelin, Richard - In: Journal of marketing research : JMR 31 (1994) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10006687059
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The Quality Double Whammy - Double your trouble or double your fun: Prior beliefs about quality can count twice when customers update these beliefs with new experiences!
Boulding, William; Kalra, Ajay; Staelin, Richard - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 463-484
Persistent link: https://www.econbiz.de/10006910698
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A Look on the Cost Side: Market Share and the Competitive Environment
Boulding, William; Staelin, Richard - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 144-166
Persistent link: https://www.econbiz.de/10006949307
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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Li, Ning; Boulding, William; Staelin, Richard - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 119-141
Persistent link: https://www.econbiz.de/10008392821
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Optimal Market Intelligence Strategy When Management Attention Is Scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10008239005
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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-637
Persistent link: https://www.econbiz.de/10010009581
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Viewpoint: Stuck in the past: Why managers persist with new product failures
Biyalagorsky, Eyal; Boulding, William; Staelin, Richard - In: Technology strategies (1999) 155, pp. 3
Persistent link: https://www.econbiz.de/10007056816