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Chernev, Alexander
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Hamilton, Ryan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing research : JMR
4
GfK marketing intelligence review
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MSI reports : working paper series
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009893824
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When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
Brough, Aaron R
;
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 399-415
Persistent link: https://www.econbiz.de/10010001270
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3
When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10006649535
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4
The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Chernev, Alexander
;
Carpenter, Gregory S.
- In:
Journal of marketing research : JMR
38
(
2001
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10006657789
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5
The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
27
(
2001
)
4
,
pp. 475-488
Persistent link: https://www.econbiz.de/10006659411
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6
Context Effects without a Context: Attribute Balance as a Reason for Choice
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10006642821
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7
Feature Complementarity and Assortment in Choice
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
31
(
2005
)
4
,
pp. 748-759
Persistent link: https://www.econbiz.de/10006644491
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8
Goal Orientation and Consumer Preference for the Status Quo
Chernev, Alexander
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 557-565
Persistent link: https://www.econbiz.de/10006645064
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9
Assortment Size and Option Attractiveness in Consumer Choice Among Retailers
Chernev, Alexander
;
Hamilton, Ryan
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 410-420
Persistent link: https://www.econbiz.de/10008254303
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10
A Control Function Approach to Endogeneity in Consumer Choice Models
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10008352950
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