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Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption
Bawa, Kapil; Srinivasan, Srini S.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 34 (1997) 4, pp. 517-525
Persistent link: https://www.econbiz.de/10006672514
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Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
Swaminathan, Srinivasan; Bawa, Kapil - In: Journal of retailing 81 (2005) 3, pp. 205-214
Persistent link: https://www.econbiz.de/10006605740
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The Effects of Free Sample Promotions on Incremental Brand Sales
Bawa, Kapil; Shoemaker, Robert - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10006880107
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Influences on Consumer Response to Direct Mail Coupons: An Integrative Review
Bawa, Kapil - In: Psychology & marketing 13 (1996) 2, pp. 129-156
Persistent link: https://www.econbiz.de/10007001691
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Special Issue on Pricing and Public Policy - Consumer Evaluations of Price and Promotional Restrictions-A Public Policy Perspective
Sinha, Indrajit; Chandran, Rajan; Srinivasan, Srini S. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10007056056
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E-satisfaction and e-loyalty: A contingency framework
Anderson, Rolph E.; Srinivasan, Srini S. - In: Psychology & marketing 20 (2003) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10006970357
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Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis
Ramaswamy, Venkatram; Srinivasan, Srini S. - In: Psychology & marketing 15 (1998) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10006994926
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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of business research : JBR 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
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Face Value: Its Impact on Coupon Redemption, Brand Sales, and Brand Profitability
Leone, Robert P.; Srinivasan, Srini S. - In: Journal of retailing 72 (1996) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10006633155
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D MODELING AND SYSTEMS ANALYSIS - Price discounts or coupon promotions: Does it matter? Db:140
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 411-414
Persistent link: https://www.econbiz.de/10006500177