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A High-tech Product Market Sha...
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Bridges, Eileen
20
Briesch, Richard A.
8
Fowler, Kendra
3
Chintagunta, Pradeep K.
2
Dillon, William R.
2
Ensor, Katherine B.
2
Florsheim, Renée
2
Fox, Edward J.
2
Freytag, Per V.
2
Kannan, P.K.
2
Yim, Chi Kin Bennett
2
Blattberg, Robert C.
1
Ellis, R.Susan
1
Florsheim, Renee A.
1
John, Claudette
1
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Journal of business research : JBR
6
The service industries journal
5
Journal of marketing education : JME
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Advances in business and management forecasting
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the American Statistical Association : JASA
1
Managing service quality : MSQ ; an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
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1
Effects of prior brand usage and promotion on consumer promotional response
Bridges, Eileen
;
Briesch, Richard A.
;
Yim, Chi Kin (Bennett)
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10007384965
Saved in:
2
A high-tech product market share model with customer expectations
Bridges, Eileen
;
Yim, Chi Kin
;
Briesch, Richard A.
- In:
Operations research, Management science : OR MS ; the …
36
(
1996
)
1
,
pp. 57-60
Persistent link: https://www.econbiz.de/10006529156
Saved in:
3
The 'nag factor' and children's product categories
Bridges, Eileen
;
Briesch, Richard A.
- In:
International journal of advertising : the quarterly …
25
(
2006
)
2
,
pp. 157-188
Persistent link: https://www.econbiz.de/10008126885
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4
An investigation of the impact of promotions on across-submarket competition
Kannan, P.K.
;
Yim, Chi Kin Bennett
- In:
Journal of business research : JBR
53
(
2001
)
3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10006725318
Saved in:
5
Consumer Behavioral Loyalty: A Segmentation Model and Analysis
Yim, Chi Kin Bennett
;
Kannan, P.K.
- In:
Journal of business research : JBR
44
(
1999
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10006731829
Saved in:
6
Applications and Case Studies - Semiparametric Estimation of Brand Choice Behavior
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Matzkin, …
- In:
Journal of the American Statistical Association : JASA
97
(
2002
)
460
,
pp. 973-982
Persistent link: https://www.econbiz.de/10006614794
Saved in:
7
Comparative Analysis of Reference Price Models
Briesch, Richard A.
;
Krishnamurthi, Lakshman
;
Mazumdar, …
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10006673237
Saved in:
8
How Does Assortment Affect Grocery Store Choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10008226431
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9
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618
Persistent link: https://www.econbiz.de/10008110485
Saved in:
10
Category Positioning and Store Choice: The Role of Destination Categories
Briesch, Richard A.
;
Dillon, William R.
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 488-509
Persistent link: https://www.econbiz.de/10010121809
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