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Retailer use of geodemographic and other data sources: An empirical investigation
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: International journal of retail & distribution management 25 (1997) 6-7, pp. 188-196
Persistent link: https://www.econbiz.de/10006473725
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Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets
O'Malley, Lisa; Patterson, Maurice; Evans, Martin - In: Journal of marketing management : MM 13 (1997) 6, pp. 54-55
Persistent link: https://www.econbiz.de/10006996655
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Direct marketing: rise and rise or rise and fall?
Evans, Martin; O'Malley, Lisa; Patterson, Maurice - In: Marketing intelligence & planning 13 (1995) 6, pp. 16-23
Persistent link: https://www.econbiz.de/10007006077
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Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations
Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice - In: Journal of strategic marketing 16 (2008) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10007911268
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Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 14 (1998) 8, pp. 829-852
Persistent link: https://www.econbiz.de/10006990875
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Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 19980, pp. 829-852
Persistent link: https://www.econbiz.de/10007019386
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Mapping the re-engagement of CRM with relationship marketing
Mitussis, Darryn; O'Malley, Lisa; Patterson, Maurice - In: European journal of marketing : EJM 40 (2006) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10007222396
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Hidden Mountain: The Social Avoidance of Waste
de Coverly, Edd; Mcdonagh, Pierre; O'Malley, Lisa; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10008084621
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Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa; Patterson, Maurice; Kelly-Holmes, Helen - In: Marketing theory 8 (2008) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10009870682
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Direct marketing in postmodernity: Neo-tribes and direct communications
Patterson, Maurice - In: Marketing intelligence & planning 16 (1998) 1, pp. 68-74
Persistent link: https://www.econbiz.de/10006994833