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Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-204

Persistent link: https://www.econbiz.de/10009974175

Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009884940

Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-437

Persistent link: https://www.econbiz.de/10010011500

Orth, Ulrich R.; Malkewitz, Keven - In: Journal of marketing 72 (2008) 3, pp. 64-81

Persistent link: https://www.econbiz.de/10008111205

Damon Aiken, K; Malkewitz, Keven - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 27-41

Persistent link: https://www.econbiz.de/10008770785

Orth, Ulrich R; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10008438576

Orth, Ulrich R.; Holancova, Denisa - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10006166425

Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Journal of international marketing 17 (2009) 1, pp. 30-57

Persistent link: https://www.econbiz.de/10008174757

Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-259

Persistent link: https://www.econbiz.de/10008257320

Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1209

Persistent link: https://www.econbiz.de/10008640038