//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand–Slogan Matching in a Clu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
24
Language
All
Undetermined
24
Author
All
Dahlén, Micael
19
Rosengren, Sara
9
Lange, Fredrik
4
Söderlund, Magnus
4
Törn, Fredrik
4
Sjödin, Henrik
3
Thorbjørnsen, Helge
3
Friberg, Lars
2
Nilsson, Erik
2
Öhman, Niclas
2
Colliander, Jonas
1
Dahlon, Micael
1
Edenius, Mats
1
Nordfält, Jens
1
Rasch, Alexandra
1
more ...
less ...
Published in...
All
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of service industry management : IJSIM
1
Psychology & marketing
1
Scandinavian journal of management
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
84
Other ZBW resources
9
RePEc
3
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009976365
Saved in:
2
Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10010105390
Saved in:
3
Advertising Creativity Matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10008107591
Saved in:
4
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008108971
Saved in:
5
Long Live Creative Media Choice
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121
Persistent link: https://www.econbiz.de/10008255767
Saved in:
6
A Rhetorical Question: What Is the Impact of Non-traditional Media for Low- and High-Reputation Brands?
Dahlén, Micael
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 13-25
Persistent link: https://www.econbiz.de/10008346604
Saved in:
7
The "killer" ad: an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11
,
pp. 1811-1839
Persistent link: https://www.econbiz.de/10008720166
Saved in:
8
A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands - This article reports on two studies showing that a brand crisis changes consumer perceptions and the game rul...
Dahlén, Micael
;
Lange, Fredrik
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 388-397
Persistent link: https://www.econbiz.de/10007600591
Saved in:
9
Long Live Creative Media Choice
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
International journal of advertising : the quarterly …
38
(
2009
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009976398
Saved in:
10
A Taste of "Nextopia"
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
International journal of advertising : the quarterly …
40
(
2011
)
4
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009976484
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->