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Blümelhuber, Christian
5
Brunk, Katja H.
4
Kalka, Jochen
1
Kocks, Klaus
1
Köstring, Christoph
1
Meckel, Miriam
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Journal of business research : JBR
3
Journal of business ethics : JOBE
1
Markenartikel : das Magazin für Markenführung
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Media & Marketing : ein Magazin der Produktamilie W & V
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OLC EcoSci
ECONIS (ZBW)
48
RePEc
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USB Cologne (EcoSocSci)
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1
One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.
;
Blümelhuber, Christian
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10008769033
Saved in:
2
Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1364-1368
Persistent link: https://www.econbiz.de/10008715745
Saved in:
3
Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 217-224
Persistent link: https://www.econbiz.de/10008382097
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4
Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10010056711
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5
Markenführung - Markenerfolg IV - Zum Erfolg der Marke in Wirtschaft und Gesellschaft Beiträge aus der Wissenschaft, Forschung und Lehre
Meffert, Heribert
;
Blümelhuber, Christian
- In:
Markenartikel : das Magazin für Markenführung
64
(
2002
)
3
,
pp. 74-79
Persistent link: https://www.econbiz.de/10006559841
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6
"Big Brotherisierung der politischen Werbung" (Interview)
Kalka, Jochen
;
Blümelhuber, Christian
;
Spreng, Michael
; …
- In:
Media & Marketing : ein Magazin der Produktamilie W & V
(
2002
)
6
,
pp. 20-23
Persistent link: https://www.econbiz.de/10008179219
Saved in:
7
Abhandlungen - Fehler des Quellengedächtnisses. Überblick und empirische Ergebnisse.
Blümelhuber, Christian
;
Schnitzer, Tobias
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10007262294
Saved in:
8
The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph
;
Blümelhuber, Christian
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009069502
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