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One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Brunk, Katja H.; Blümelhuber, Christian - In: Journal of business research : JBR 64 (2011) 2, pp. 134-142
Persistent link: https://www.econbiz.de/10008769033
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Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 12, pp. 1364-1368
Persistent link: https://www.econbiz.de/10008715745
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Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits
Brunk, Katja H. - In: Journal of business research : JBR 63 (2010) 3, pp. 217-224
Persistent link: https://www.econbiz.de/10008382097
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Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10010056711
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Markenführung - Markenerfolg IV - Zum Erfolg der Marke in Wirtschaft und Gesellschaft Beiträge aus der Wissenschaft, Forschung und Lehre
Meffert, Heribert; Blümelhuber, Christian - In: Markenartikel : das Magazin für Markenführung 64 (2002) 3, pp. 74-79
Persistent link: https://www.econbiz.de/10006559841
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"Big Brotherisierung der politischen Werbung" (Interview)
Kalka, Jochen; Blümelhuber, Christian; Spreng, Michael; … - In: Media & Marketing : ein Magazin der Produktamilie W & V (2002) 6, pp. 20-23
Persistent link: https://www.econbiz.de/10008179219
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Abhandlungen - Fehler des Quellengedächtnisses. Überblick und empirische Ergebnisse.
Blümelhuber, Christian; Schnitzer, Tobias - In: Marketing : ZFP ; journal of research and management 28 (2006) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10007262294
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The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph; Blümelhuber, Christian - In: Marketing : journal of research and management 3 (2007) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10009069502