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Marketing research : an applie...
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Malhotra, Naresh K.
39
Agarwal, James
8
Peterson, Mark
4
Baalbaki, Imad B.
3
Kim, Sung S.
3
Ndubisi, Nelson Oly
3
Patil, Ashutosh
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3
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2
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International marketing review
8
Review of marketing research
5
Journal of the Academy of Marketing Science
4
International journal of technology management : IJTM
3
Journal of business research : JBR
3
Journal of international consumer marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Boletín de estudios económicos
1
Decision line
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of public sector management : IJPSM
1
Journal of business ethics : JOBE
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Management international review : mir ; journal of international business
1
Marketing intelligence & planning
1
Marketing research : a magazine of management and applications
1
Psychology & marketing
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OLC EcoSci
ECONIS (ZBW)
146
Other ZBW resources
21
USB Cologne (EcoSocSci)
16
RePEc
15
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DSS implementation in the UK retail organisations: a GIS perspective
Nasirin, Syed
;
Birks, David F.
- In:
Information & management : the internat. journal of …
40
(
2003
)
4
,
pp. 325-336
Persistent link: https://www.econbiz.de/10008357976
Saved in:
2
Initiating Effective Consumer Research to Support Strategic Decision Making in Local Authorities
Birks, David F.
- In:
International journal of public sector management : IJPSM
7
(
1994
)
5
,
pp. 42-51
Persistent link: https://www.econbiz.de/10007086135
Saved in:
3
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K.
- In:
Review of marketing research
7
(
2010
),
pp. 13-28
Persistent link: https://www.econbiz.de/10009957647
Saved in:
4
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
- In:
Review of marketing research
8
(
2011
),
pp. 159-207
Persistent link: https://www.econbiz.de/10009957653
Saved in:
5
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
- In:
Review of marketing research
10
(
2013
),
pp. 11-16
Persistent link: https://www.econbiz.de/10010185772
Saved in:
6
Aggressive and Predatory Pricing: Insights and Empirical Examination in the Airline Industry
Dixit, Ashutosh
;
Gundlach, Gregory T.
;
Malhotra, Naresh K.
- In:
Journal of public policy & marketing : JPP & M ; an …
25
(
2006
)
2
,
pp. 172-187
Persistent link: https://www.econbiz.de/10007377615
Saved in:
7
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research
Malhotra, Naresh K.
;
Kim, Sung S.
;
Patil, Ashutosh
- In:
Management science : journal of the Institute for …
52
(
2006
)
12
,
pp. 1865-1883
Persistent link: https://www.econbiz.de/10007396021
Saved in:
8
SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Malhotra, Naresh K.
;
Peterson, Mark
;
Kleiser, Susan Bardi
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
2
,
pp. 160-183
Persistent link: https://www.econbiz.de/10006152898
Saved in:
9
SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Guest Editorial
Malhotra, Naresh K.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
2
,
pp. 116-119
Persistent link: https://www.econbiz.de/10006152901
Saved in:
10
The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS
Malhotra, Naresh K.
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
4
,
pp. 291-298
Persistent link: https://www.econbiz.de/10006154318
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