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Currás-Pérez, Rafael
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OLC EcoSci
ECONIS (ZBW)
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Factors contributing brand attitude in advergames: Entertainment and irritation
Martí-Parreño, José
;
Aldás-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10010100154
Saved in:
2
Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
Bigné, Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 575-595
Persistent link: https://www.econbiz.de/10009846078
Saved in:
3
Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín
;
Ruiz-Mafé, Carla
;
Sanz-Blas, …
- In:
Industrial management & data systems
109
(
2009
)
5
,
pp. 739-757
Persistent link: https://www.econbiz.de/10008367300
Saved in:
4
Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín
;
Ruiz-Mafé, Carla
;
Sanz-Blas, …
- In:
Industrial management & data systems
109
(
2009
)
6
,
pp. 739-757
Persistent link: https://www.econbiz.de/10008367453
Saved in:
5
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz-Mafé, Carla
;
Sanz-Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009850634
Saved in:
6
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné-Alcañiz, Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10009039827
Saved in:
7
What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
Currás-Pérez, Rafael
;
Ruiz-Mafé, Carla
;
Sanz-Blas, Silvia
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 534-556
Persistent link: https://www.econbiz.de/10009251718
Saved in:
8
Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 193-194
Persistent link: https://www.econbiz.de/10009061957
Saved in:
9
Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises
Bigné-Alcañiz, Enrique
;
Aldás-Manzano, Joaquín
; …
- In:
International journal of electronic business
7
(
2009
)
6
,
pp. 599-624
Persistent link: https://www.econbiz.de/10009851643
Saved in:
10
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
Currás-Pérez, Rafael
;
Bigné-Alcañiz, Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10008327616
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