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Factors contributing brand attitude in advergames: Entertainment and irritation
Martí-Parreño, José; Aldás-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2013) 5, pp. 374-388
Persistent link: https://www.econbiz.de/10010100154
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Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
Bigné, Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3, pp. 575-595
Persistent link: https://www.econbiz.de/10009846078
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Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín; Ruiz-Mafé, Carla; Sanz-Blas, … - In: Industrial management & data systems 109 (2009) 5, pp. 739-757
Persistent link: https://www.econbiz.de/10008367300
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Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín; Ruiz-Mafé, Carla; Sanz-Blas, … - In: Industrial management & data systems 109 (2009) 6, pp. 739-757
Persistent link: https://www.econbiz.de/10008367453
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Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvia - In: International journal of internet marketing and … 6 (2011) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10009850634
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné-Alcañiz, Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10009039827
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What motivates consumers to teleshopping?: The impact of TV personality and audience interaction
Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvia - In: Marketing intelligence & planning 29 (2011) 5, pp. 534-556
Persistent link: https://www.econbiz.de/10009251718
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Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194
Persistent link: https://www.econbiz.de/10009061957
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Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises
Bigné-Alcañiz, Enrique; Aldás-Manzano, Joaquín; … - In: International journal of electronic business 7 (2009) 6, pp. 599-624
Persistent link: https://www.econbiz.de/10009851643
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
Currás-Pérez, Rafael; Bigné-Alcañiz, Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10008327616