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Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals
Zhou, Rongrong; Pham, Michel Tuan - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 125-135
Persistent link: https://www.econbiz.de/10006646316
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Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
Pham, Michel Tuan; Avnet, Tamar - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 503-518
Persistent link: https://www.econbiz.de/10006647713
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Search and Alignment in Judgment Revision: Implications for Brand Positioning
Pham, Michel Tuan; Muthukrishnan, A.V. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10006655469
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Affect Monitoring and the Primacy of Feelings in Judgment
Pham, Michel Tuan; Cohen, Joel B.; Pracejus, John W.; … - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 167-188
Persistent link: https://www.econbiz.de/10006657596
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Representativeness, Relevance, and the Use of Feelings in Decision Making
Pham, Michel Tuan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10006669274
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Contingent Processes of Source Identification
Pham, Michel Tuan; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 249-265
Persistent link: https://www.econbiz.de/10006672250
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The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference
Pham, Michel Tuan; Dewitte, Siegfried - In: Journal of business research : JBR 66 (2013) 7, pp. 871-873
Persistent link: https://www.econbiz.de/10010108519
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The seven sins of consumer psychology
Pham, Michel Tuan - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10010181341
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Market Prominence Biases in Sponsor Identification: Processes and Consequentiality
Pham, Michel Tuan; Johar, Gita Venkataramani - In: Psychology & marketing 18 (2001) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10006980502
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Relatedness, Prominence, and Constructive Sponsor Identification
Venkataramani Johar, Gita; Tuan Pham, Michel - In: Journal of marketing research : JMR 36 (1999) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10006665772