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Does a Single Response Category in a Scale Completely Capture a Response?
Viswanathan, Madhubalan; Bergen, Mark; Dutta, Shantanu; … - In: Psychology & marketing 13 (1996) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10007004490
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The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale
Viswanathan, Madhubalan; Childers, Terry L.; Moore, … - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 406-424
Persistent link: https://www.econbiz.de/10006152405
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To Have and To Hold: The Influence of Haptic Information on Product Judgments
Peck, Joann; Childers, Terry L. - In: Journal of marketing 67 (2003) 2, pp. 35-48
Persistent link: https://www.econbiz.de/10005935447
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Hedonic and utilitarian motivations for online retail shopping behavior
Childers, Terry L.; Carr, Christopher L.; Peck, Joann; … - In: Journal of retailing 77 (2001) 4, pp. 511-536
Persistent link: https://www.econbiz.de/10006618397
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Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
Peck, Joann; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 430-442
Persistent link: https://www.econbiz.de/10006648881
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Representation of Numerical and Verbal Product Information in Consumer Memory
Childers, Terry L.; Viswanathan, Madhubalan - In: Journal of business research : JBR 47 (2000) 2, pp. 109-120
Persistent link: https://www.econbiz.de/10006729475
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Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories
Viswanathan, Madhubalan; Childers, Terry L. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10006667562
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Emotional Calibration Effects on Consumer Choice
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 611-621
Persistent link: https://www.econbiz.de/10008151108
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Expanding opportunities for online shoppers with disabilities
Childers, Terry L.; Kaufman-Scarborough, Carol - In: Journal of business research : JBR 62 (2009) 5, pp. 572
Persistent link: https://www.econbiz.de/10008232089
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Understanding Markets as Online Public Places: Insights from Consumers with Visual Impairments
Kaufman-Scarborough, Carol; Childers, Terry L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10008241042