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DeSarbo, Wayne S.
29
Green, Paul E.
25
Krieger, Abba M.
16
Desarbo, Wayne S.
10
Jedidi, Kamel
6
Wedel, Michel
6
Grewal, Rajdeep
5
Wind, Yoram
5
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3
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3
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Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Marketing research : a magazine of management and applications
8
Journal of modelling in management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Strategic management journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Market Research Society : JMRS
3
European journal of operational research : EJOR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Journal of marketing
2
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of advertising research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of the Academy of Marketing Science
1
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OLC EcoSci
ECONIS (ZBW)
306
RePEc
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BASE
22
USB Cologne (EcoSocSci)
15
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7
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1
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
;
DeSarbo, Wayne S.
;
Green, Paul E.
; …
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
Saved in:
2
An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis
Green, Paul E.
;
Krieger, Abba M.
;
Schaffer, Catherine M.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
4
,
pp. 345-352
Persistent link: https://www.econbiz.de/10006156007
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3
Book Reviews - Featuring a Special Essay
Green, Paul E.
- In:
Journal of marketing
65
(
2001
)
3
,
pp. 104
Persistent link: https://www.econbiz.de/10005948224
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4
Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.
;
Krieger, Abba M.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
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5
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European journal of operational research : EJOR
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
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6
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
Green, Paul E.
- In:
Journal of marketing research : JMR
42
(
2005
)
3
,
pp. 254
Persistent link: https://www.econbiz.de/10006643246
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7
Cluster-based market segmentation: Some further comparisons of alternative approaches
Green, Paul E.
;
Schaffer, Catherine M.
- In:
Journal of the Market Research Society : JMRS
40
(
1998
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10006700850
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8
A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
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9
A simple approach to target market advertising strategy
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
2
,
pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
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10
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
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