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Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
Ülkümen, Gülden; Thomas, Manoj - In: Journal of marketing research : JMR 50 (2013) 2, pp. 194-206
Persistent link: https://www.econbiz.de/10010100759
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Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
Ülkümen, Gülden; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10008085098
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Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145
Persistent link: https://www.econbiz.de/10010186084
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Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Ülkümen, Gülden; Cheema, Amar - In: Journal of marketing research : JMR 48 (2011) 6, pp. 958-970
Persistent link: https://www.econbiz.de/10010011258
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Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010181350
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The Neglect of Prescreening Information
Chakravarti, Amitav; Janiszewski, Chris; Ülkümen, Gülden - In: Journal of marketing research : JMR 43 (2006) 4, pp. 642-653
Persistent link: https://www.econbiz.de/10007301087
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Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition
Thomas, Manoj; Morwitz, Vicki - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10006643657
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Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
Thomas, Manoj; Simon, Daniel H.; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 108-122
Persistent link: https://www.econbiz.de/10008375645
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The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10008165063
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When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
Thomas, Manoj; Menon, Geeta - In: Journal of marketing research : JMR 44 (2007) 3, pp. 401-409
Persistent link: https://www.econbiz.de/10007751284