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11
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Thomas, Manoj
10
Ülkümen, Gülden
5
Morwitz, Vicki G.
3
Chakravarti, Amitav
2
Cheng, Lillian L.
2
Monroe, Kent B.
2
Cheema, Amar
1
Coulter, Keith S.
1
Grenville, Andrew
1
Janiszewski, Chris
1
Kadiyali, Vrinda
1
Kaushik Desai, Kalpesh
1
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1
Menon, Geeta
1
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Journal of marketing research : JMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
AMS review : official publication of the Academy of Marketing Science
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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OLC EcoSci
ECONIS (ZBW)
56
RePEc
6
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1
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1
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
Ülkümen, Gülden
;
Thomas, Manoj
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 194-206
Persistent link: https://www.econbiz.de/10010100759
Saved in:
2
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
Ülkümen, Gülden
;
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10008085098
Saved in:
3
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010186084
Saved in:
4
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Ülkümen, Gülden
;
Cheema, Amar
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 958-970
Persistent link: https://www.econbiz.de/10010011258
Saved in:
5
Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
Chakravarti, Amitav
;
Grenville, Andrew
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
4
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010181350
Saved in:
6
The Neglect of Prescreening Information
Chakravarti, Amitav
;
Janiszewski, Chris
;
Ülkümen, Gülden
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 642-653
Persistent link: https://www.econbiz.de/10007301087
Saved in:
7
Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition
Thomas, Manoj
;
Morwitz, Vicki
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10006643657
Saved in:
8
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
Thomas, Manoj
;
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10008375645
Saved in:
9
The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10008165063
Saved in:
10
When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
Thomas, Manoj
;
Menon, Geeta
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 401-409
Persistent link: https://www.econbiz.de/10007751284
Saved in:
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