“active branding” by the seller through costly advertising. Our analysis shows that advertising, price and profits are all …

image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … exposure vs. purchase/consumption) and dual-process (implicit vs. explicit) model of advertising effects on children. The model …

globalization, marketing and advertising influenced and changed our old romanian food prefferences. We will highlight that children …This paper aims to raise a question mark regarding children's food habits in the last decades in Romania, and how … spent a lot of time watching TV, choosing a cartoon character, or an advertising star on the same age as him/her as a model …

The current study extends the knowledge of cognitive processing of advertising messages by urban children in Pakistan … manipulate the processing of advertising messages by children of either sex. Some other factors including the model liking, role … tools and techniques. How advertising messages are decoded by children and which are important sources of persuading and …

markets. This paper analysis the effect of marketing strategies of such companies on young children. It also suggests some …

This paper investigates a new issue in advertising efficiency in young populations (children), i.e., social marketing …. Social Marketing and advertising campaigns using fear (negative affective reactions) in this context are not new topics …. However, it is their implementation in children?s population which is new and has not been studied so far. Indeed, many pieces …