The recent proliferation of research in relationship marketing has focused on business-to-business (BTB) relationships but conspicuously neglected consumer relationships. The author examines the differences between BTB and business-to-consumer (BTC) relationships and develops a theoretical model...

Electronic information tools have become increasingly popular with channel manufacturers in their efforts to manage resellers. Although these tools have been found to increase the efficiency of communications, researchers and practitioners alike have questioned their effectiveness. To...