comprehensive study of the impacts of service innovation on consumer loyalty in the digiservice context. The study examines service … innovation loyalty from the consumer perspective; namely, technology leadership, service leadership, switching cost, brand equity … that technology leadership, service leadership, brand equity, and customization are the key determinants of loyalty. The …

customization are attracting increasing attention. The trade-offs between productivity and customization have also been addressed by … both analytical and empirical models, but future research in the area of service customization will likely place increased …

relationship quality and customer loyalty from an empirical analysis in the context of changing trends in food and grocery … relationship quality and behavioural outcomes such as customer loyalty. The study further examines an influence of the relationship … quality on customer loyalty. This study is purely based upon the primary data and necessary secondary data to reinforce the …

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is … one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops … has been subject to an abundance of research, leading to an expansive body of literature on loyalty determinants. This …

The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in … Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented. A standard … the impact of advertisement and brand equity on customers’ loyalty. The results showed that the brand equity of SNOWA …

Brand associations are a core part of Consumer Based Brand Equity (CBBE), and behavioral brand loyalty is a desirable … consumer's past behavioral loyalty and their current propensity to give brand associations. The results show a positive …

customization. The aim is to analyze the degree to which service firms utilize CRM technology, customize services and store customer … helps in increasing organizational performance. However, customization is not always the practice of the service firms. …