Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences. Whereas previous studies in tourism...

This paper explores in-depth sensory experiences, expectations and perceptions of organic producers regarding the role played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews supported by semi-structured questionnaire were...

The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destination into a memorable experience. In this sense,...

Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for developing the sensory brand of a destination....

The purpose of this paper is to research the consumer‘s behavior pattern regarding fast food nutrition in Slovakia. Sensory marketing is marketing that engages the consumer’s senses and affects their behavior. It is a very powerful tool and if it’ is used correctly one can create a very...

The market for services related to tourism is increasingly competitiveand saturated with supply; the use of sensory and experiential marketingpractices can be a successful strategy to differentiate itself fromcompetitors. The goal is to plan and enrich the shopping experience bycombining...