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This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...
Persistent link: https://www.econbiz.de/10010797716
Verbraucherbefragung kombiniert wird, zeigt starke Wirkungen der äußeren Produktgestaltung auf die Kaufbereitschaft bei Wein, wenn eine … substantial expansion of wine supply has induced a strong product proliferation on the market. It is not only the taste of wines … on the wine bottle, such as origin, grape variety or brands. Additionally, there is a strong trend towards using the …
Persistent link: https://www.econbiz.de/10011143136
to global markets. This analysis is conducted in respect of wine and olive oil industries. Collected data clearly show …
Persistent link: https://www.econbiz.de/10010816675
E-commerce has grown tremendously over the past decade. This paper focuses on E-commerce adoption within the franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by franchisors, namely the percentage of company-owned stores in...
Persistent link: https://www.econbiz.de/10009421752
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...
Persistent link: https://www.econbiz.de/10011266465
This study deals with live and silent auctions of domain names. It develops a domain name appraisal model for decisions related to marketability, brand, traffic, industry e-commerce value trademark assessment. It focuses on ICANN NAF WIPO IRS type of resolution dispute cost benefit analysis and...
Persistent link: https://www.econbiz.de/10009352423
Electronic distribution channels provide alternatives for faster delivery of banking services to a wider scope of customers. This study aims to understand customers' perception towards the potential benefits and risks associated with electronic banking in Pakistan. The outcomes would help the...
Persistent link: https://www.econbiz.de/10009352442
The fast growing of e-commerce proceeded in profits for many companies. Its application associated to well-designed workflows, i.g., the virtual customer care procedures, can benefit the companies by building long term competitive advantages. This study analysed the virtual customer care of ten...
Persistent link: https://www.econbiz.de/10009352578
The article addresses the question 'What makes an e-shop successful?' by providing various reference models. These reference models are for the obvious retail evolution, for quality and retail sales, for pricing and quality of products, and for pricing and quality of the sales process (i.e.,...
Persistent link: https://www.econbiz.de/10009353079