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Hybrid Customer Interaction
Nüesch, Rebecca; Alt, Rainer; Puschmann, Thomas - In: Business & Information Systems Engineering 57 (2015) 1, pp. 73-78
Persistent link: https://www.econbiz.de/10011241562
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THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES
Logofatu, Mihai Alexandru Constantin - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2012) 18, pp. 214-219
This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, time and money. In a world...
Persistent link: https://www.econbiz.de/10010819439
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CUSTOMER-INDUCED INTERACTIONS AND INNOVATION IN PROFESSIONAL SERVICES: THE CASE OF SOFTWARE CUSTOMISATION
SCHAARSCHMIDT, MARIO; WALSH, GIANFRANCO; BERTRAM, MATTHIAS - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550019-1
Typically, it is customers who demand that product software be adapted to organisational processes and aligned with their organisational IT landscape. From a knowledge perspective, such customisation services can be conceptualised as a reciprocal knowledge transfer between professional service...
Persistent link: https://www.econbiz.de/10011279088
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Marketing Automation
Heimbach, Irina; Kostyra, Daniel; Hinz, Oliver - In: Business & Information Systems Engineering 57 (2015) 2, pp. 129-133
Persistent link: https://www.econbiz.de/10011241568
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УПРАВЛЕНИЕ ПРЕДСТАВЛЕНИЕМ ИНФОРМАЦИИ В КОРПОРАТИВНЫХ СИСТЕМАХ ЗНАНИЙ И ДЛЯ ОБУЧЕНИЯ ЭКОНОМИСТОВ
АЛЕКСАНДРОВНА, УС ГАЛИНА - In: Бизнес Информ (2012) 3, pp. 236-237
Осуществлен анализ факторов, влияющих на способность студентов воспринимать знания. Предложены метод и средство персонализации процессов восприятия...
Persistent link: https://www.econbiz.de/10011217141
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Accelerated Learning of User Profiles
Atahan, Pelin; Sarkar, Sumit - In: Management Science 57 (2011) 2, pp. 215-239
the site can learn a user's profile, the sooner the site can benefit from personalization. We develop a technique that …
Persistent link: https://www.econbiz.de/10009208611
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Mechanism Design for "Free" but "No Free Disposal" Services: The Economics of Personalization Under Privacy Concerns
Chellappa, Ramnath K.; Shivendu, Shivendu - In: Management Science 56 (2010) 10, pp. 1766-1780
Online personalization services belong to a class of economic goods with a "no free disposal" (NFD) property where … of information necessary for the provision of personalization services. We examine vendor strategies in a market where … of personalization, variable levels of personalization, and monetary transfers (coupons) to the consumers that depend on …
Persistent link: https://www.econbiz.de/10009209134
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Consumer Culture and Purchase Intentions towards Fashion Apparel
Rajagopal - Escuela de Graduados en Administración Pública y … - 2010
This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers...
Persistent link: https://www.econbiz.de/10008764147
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Business Modeling Framework For Personalization In Mobile Business Services
Pau, Louis-Francois; Dits, Dits, J. - Erasmus Research Institute of Management (ERIM), … - 2002
Is presented the structure of a formal framework for personalization features for mobile business services, which can … compute the revenue as linked to personalization levels and features. A case study has been performed in the area of …
Persistent link: https://www.econbiz.de/10010731085
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Customization of online advertising: The role of intrusiveness
Doorn, Jenny; Hoekstra, Janny - In: Marketing Letters 24 (2013) 4, pp. 339-351
personalization, such as adding personal identification or transaction information to browsing data, increase feelings of …
Persistent link: https://www.econbiz.de/10010867860