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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Services management : an integrated approach
Van Looy, Bart (contributor) - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004460651
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Handbook of services marketing & management
Swartz, Teresa A. (contributor) - 2000
Persistent link: https://www.econbiz.de/10004595811
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Service management : operations, strategy, and information technology
Fitzsimmons, James A.; Fitzsimmons, Mona J. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004603478
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The Internet economy : access, taxes, and market structure
Wiseman, Alan E. - 2000
Persistent link: https://www.econbiz.de/10004603602
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Interaktionen im Dienstleistungsbereich
Bruhn, Manfred (contributor) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004609236
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Dienstleistung zum Anfassen : Dienstleistung systematisch konstruieren und formen
Weyh, Klaus - 1999
Persistent link: https://www.econbiz.de/10004678660
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Towards a multilevel service process chart : empirical findings from a pharmaceutical service
Ekholm, Viveka; Wrange, Kim - 1996
Persistent link: https://www.econbiz.de/10004661799