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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Psychologie der Marketingkommunikation
Peter, Urs - 1991
Persistent link: https://www.econbiz.de/10004102875
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Advertising exposure, memory, and choice
Mitchell, Andrew Alexander (contributor) - 1993
Persistent link: https://www.econbiz.de/10004162858
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Why we shop : emotional rewards and retail strategies
Pooler, Jim - 2003
Persistent link: https://www.econbiz.de/10004460646
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Living it up : our love affair with luxury
Twitchell, James B. - 2002
Persistent link: https://www.econbiz.de/10004751210
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Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F. (contributor) - In: Advertising and consumer psychology : selected papers … 2] (1985)
Persistent link: https://www.econbiz.de/10004665433
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Warum kaufen wir? : Die Psychologie des Konsums
Underhill, Paco - 2000 - 2. Aufl.
Persistent link: https://www.econbiz.de/10004686574
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Microeconomics and human behavior : toward a new synthesis of economics and psychology
Alhadeff, David A. - 1982
Persistent link: https://www.econbiz.de/10004049225
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Informationsverarbeitungsprozesse bei der Kaufentscheidung : ein gedächtnispsychologischer Ansatz
Grunert, Klaus G. - 1982
Persistent link: https://www.econbiz.de/10004019493
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Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson - 1978
Persistent link: https://www.econbiz.de/10004005566