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Beziehungsmarketing in Dienstleistungsunternehmen
Eckel, Heike - 1997
Persistent link: https://www.econbiz.de/10004350846
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig; Middlebrooks, Arthur - 2000
Persistent link: https://www.econbiz.de/10004586268
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Kundenzufriedenheit im Dienstleistungsbereich
Meister, Ulla; Meister, Holger - 1998 - 2., unwesentl. veränd. Aufl.
Persistent link: https://www.econbiz.de/10004205809
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Ausbruch aus der Servicewüste : persönliche Dienstleistungskultur - das Geheimnis Ihres Erfolgs
Gross, Stefan F. - 1998
Persistent link: https://www.econbiz.de/10004230621
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Essentials of services marketing
Hoffman, Kenneth Douglas; Bateson, John E. G. - 1997
Persistent link: https://www.econbiz.de/10004327846
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The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value
Heskett, James L.; Sasser, William Earl; Schlesinger, … - 1997
Persistent link: https://www.econbiz.de/10004332225
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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - 1998
Persistent link: https://www.econbiz.de/10004261823
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Selling the invisible : a field guide to modern marketing
Beckwith, Harry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004343015
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745