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Using market knowledge
Deshpandé, Rohit (contributor) - 2001
Persistent link: https://www.econbiz.de/10004604933
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The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo - 2008
Persistent link: https://www.econbiz.de/10004913735
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Produkttests in der Marketingforschung : mit 52 Tabellen
Bauer, Erich - 1981
Persistent link: https://www.econbiz.de/10004021213
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Was man an der Harvard Business School nicht lernt
MacCormack, Mark H. - 1985
Persistent link: https://www.econbiz.de/10004779814
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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Marketing-Management : [Hauptbd.]
1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005442
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Marketing und Unternehmensführung
Müller, Rudolf (contributor); Jacob, Herbert (contributor) - 1971
Persistent link: https://www.econbiz.de/10004020281
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TQM for sales and marketing management
Cortada, James W. - 1993
Persistent link: https://www.econbiz.de/10004183364
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004259011