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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 1998
Persistent link: https://www.econbiz.de/10004355955
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer; Carter, Steve - 2005
Persistent link: https://www.econbiz.de/10004514056
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Marketing management : an Asian perspective
Kotler, Philip (contributor) - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004552661
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10004609222
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004609239
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Global marketing management
Quelch, John Anthony (contributor);  … - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004378288
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Global marketing management : a casebook
Quelch, John Anthony (contributor);  … - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004845404
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2004 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004787850
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Global marketing management : changes, new challenges, and strategies
Lee, Kiefer; Carter, Steve - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004929556
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Global marketing management
Kotabe, Masaaki - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10004892796