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Marketing
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2011 - 16th ed.
Persistent link: https://www.econbiz.de/10009285407
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Marketing foundations
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2013 - 5. ed., International ed.
Persistent link: https://www.econbiz.de/10009599805
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Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories
Hult, Gert Tomas M. - 2011
Persistent link: https://www.econbiz.de/10009555393
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Marketing : concepts and strategies
Pride, William M.; Ferrell, Odies C. - 1991 - 7. ed.
Persistent link: https://www.econbiz.de/10004140374
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Marketing strategy and plans
Luck, David J.; Ferrell, Odies C.; Lucas, George H. - 1989 - 3. ed.
Persistent link: https://www.econbiz.de/10004111909
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Business
Ferrell, Odies C.; Hirt, Geoffrey A. - 1989
Persistent link: https://www.econbiz.de/10004103162
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Business and society : a strategic approach to social responsibility
McAlister, Debbie Thorne; Ferrell, Odies C.; Ferrell, Linda - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004417442
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Marketing strategy
Ferrell, Odies C.; Hartline, Michael D. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004421893
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Marketing : concepts and strategies
Pride, William M. (contributor);  … - 2003 - 12. ed.
Persistent link: https://www.econbiz.de/10004457835
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Pride-Ferrell foundations of marketing
Pride, William M.; Ferrell, Odies C. - 2007 - 2. ed., student ed.
Persistent link: https://www.econbiz.de/10004487307