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Building the customer centric enterprise : data warehousing techniques for supporting customer relationship management
Imhoff, Claudia; Loftis, Lisa; Geiger, Jonathan G. - 2001
Persistent link: https://www.econbiz.de/10004607829
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Delivering customer service : a practical guide to managing successful customer relationships
Payne, Sheila - 1999 - 2. ed
Persistent link: https://www.econbiz.de/10004139413
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Finding the profit in customer satisfaction : translating best practices into bottom-line results
Barsky, Jonathan Daniel - 1999
Persistent link: https://www.econbiz.de/10004063649
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Customer relationship management in the automotive industry : profiting from improved customer focus
Guest, Mark (contributor) - 1998
Persistent link: https://www.econbiz.de/10004069094
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Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
Hippner, Hajo (contributor) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004083585
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Handbuch Relationship-Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (contributor) - 1999
Persistent link: https://www.econbiz.de/10004023002
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Structural bonding in customer supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10004028617
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Relationship marketing under fire
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10004028618
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Stärkt customer care die Kundenbeziehung? : Eine kausalanalytische Untersuchung aus Kundensicht
Bliemel, Friedhelm; Eggert, Andreas - 1999
Persistent link: https://www.econbiz.de/10004028627