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Strategic marketing planning
McDonald, Malcolm - 1992
Persistent link: https://www.econbiz.de/10004140823
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004304580
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How come your marketing plans aren't working? : the essential guide to marketing planning
McDonald, Malcolm - 2002
Persistent link: https://www.econbiz.de/10004711143
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10004711147
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004053321
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10004879762
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Les plans marketing : comment les établir? Comment les utiliser?
McDonald, Malcolm - 2010 - 2. éd.
Persistent link: https://www.econbiz.de/10008910069
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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing
McDonald, Malcolm; Leppard, John - 1992
Persistent link: https://www.econbiz.de/10004127937
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The international marketing digest
McDonald, Malcolm (contributor) - 1990
Persistent link: https://www.econbiz.de/10004109091
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Strategy : a guide to marketing for senior executives
Christopher, Martin; Majaro, Simon; McDonald, Malcolm - 1989
Persistent link: https://www.econbiz.de/10004113608