Narrow search
Showing 1 - 6 of 6
Cover Image
Service-Marketing
Berry, Leonard L.; Parasuraman, A. - 1992
Persistent link: https://www.econbiz.de/10004137302
Cover Image
Delivering quality service : balancing customer perceptions and expectations
Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L. - 1990
Persistent link: https://www.econbiz.de/10004076032
Cover Image
Special issue on "Serving customers and consumers effectively in the twenty-first century" : emerging issues and solutions
Parasuraman, A. (contributor) - In: Journal of the Academy of Marketing Science Vol. 28, Nr. 1 (2000)
Persistent link: https://www.econbiz.de/10004679901
Cover Image
Special issue on "Marketing to and serving customers through th internet" : conceptual frameworks, practical insights, and research directions
Parasuraman, A. (contributor) - In: Journal of the Academy of Marketing Science Vol. 30, Nr. 4 (2002)
Persistent link: https://www.econbiz.de/10004717942
Cover Image
Contemporary perspectives on strategic market planning
Kerin, Roger A.; Mahajan, Vijay; Varadarajan, P. Rajan - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004098737
Cover Image
The business of marketing
Varadarajan, P. Rajan (contributor) - 2001
Persistent link: https://www.econbiz.de/10004572117