Narrow search
Showing 1 - 10 of 10
Cover Image
Neuere Mikroökonomie und Marketing : eine wissenschaftstheoretisch geleitete Analyse
Bayón, Tomás - 1997
Persistent link: https://www.econbiz.de/10004041977
Cover Image
Customer equity and stock performance : approach and first results
Bayón, Tomás; Becker, Jochen - 2004
Persistent link: https://www.econbiz.de/10004505240
Cover Image
Der Einfluß von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Involvement : Design und Ergebnisse einer empirischen Studie im privaten Strommarkt
Wangenheim, Florian von; Bayón, Tomás; Weber, Lars - 2001
Persistent link: https://www.econbiz.de/10004663254
Cover Image
Satisfaction, loyality and word of mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004663257
Cover Image
Equity Marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10004663265
Cover Image
Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás; Wangenheim, Florian von - 2002
Persistent link: https://www.econbiz.de/10004819138
Cover Image
The effect of word of mouth on services switching decisions : perceived influence and actual choice
Wangenheim, Florian von; Bayón, Tomás - 2002
Persistent link: https://www.econbiz.de/10004819141
Cover Image
A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás; Wangenheim, Florian von - 2003
Persistent link: https://www.econbiz.de/10004802242
Cover Image
Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004752399
Cover Image
Vielfalt und Einheit in der Marketingwissenschaft : Ein Spannungsverhältnis
Bayón, Tomás - 2007
Persistent link: https://www.econbiz.de/10004921132